Kass Uehling brings insight and innovation to creating the critical components of a brand. From name development and logo design to website and marketing material, we work with you to communicate the unique qualities of your company, service or product with one goal: to build recognition, reinforce loyalty and influence purchase decisions.

Strategy
Successful brands are built on successful strategies.
At Kass Uehling, we begin a discovery process to
identify those qualities, attributes and values that make
your company different, better and define its unique
brand position. Based on our findings, we might
suggest creating a new brand, refreshing a mature one,
or simply doing a better job communicating your brand
promise. The resulting recommendations will provide
a roadmap to reach your business goals.

Naming
The universe of available names is shrinking as companies
and enterprises in our global marketplace trademark
more and more alternatives. Kass Uehling linguistic and
naming experts create names, whether new or a variation
of an existing name, that attract attention; names that
are memorable; names that say who you are simply
and directly; names that will be understood in a global
context; and most importantly, names that you can own.

Visual Identity
Our designers create a unique visual persona for
your name, giving it visual presence and excitement.
They explore existing fonts, or create an original one,
add a symbol or graphic accent, and select a color
palette that will be integral to your brand in the way
that Coke is red and IBM is blue. They make your brand
visually distinctive so it stands out from the competition.

These names and logos must also be incorporated
into a comprehensive design system that unifies the
entire organization.
We establish a brand architecture that integrates
subsidiaries, new products and future acquisitions.
We then apply your brand identity to all high-visibility
communications: business papers, signage, vehicles,
apparel, advertising, websites, marketing collateral
and trade exhibits. The result is a unified design
system that assures a consistent visual and verbal
brand message in your marketplace.

Communications
With the in-depth understanding of your brand
our process fosters, we are in a position to develop
strategically based marketing materials that reflect
your brand position and communicate it with a strong
brand voice. This service can be part of a brand
development program, or a stand-alone project.
Either way, our designers, writers and production
team can create a single brochure or an integrated
communications campaign, including marketing
literature, website, packaging, tradeshow exhibits
and B2B and corporate advertising that help build
brand awareness and sales.

Online
The Internet is now the single most important and
efficient way of reaching audiences around the globe.
Kass Uehling harnesses our strategic and creative
thinking and years of technical experience to optimize
your brand visibility online. Creating an effective
website is not simply about putting content online.
It is about designing a seamless and intuitive user
experience that informs visitors and rallies them to
action. Kass Uehling blends branding, marketing,
writing, design and technology to deliver state-of-the
art sites that strengthen your brand. Our solutions
attract visitors, open new channels for communication,
content distribution and online commerce that extends
the power of your brand to a worldwide audience.

Brand Management
Establishing and protecting a strong brand requires
consistent and accurate presentation of its elements
across all media. To accomplish this your brand needs
explicit, easy to understand user guidelines that will
sustain its value and integrity over time. Kass Uehling
helps meet this challenge by providing a range of
online guidelines to standardize and streamline
brand management decisions. These custom solutions
govern all the uses and applications of the brand and
provide secure, round-the-clock accessibility to all of
its assets, such as logos, templates and brand standards
for all media.



Kass Uehling
333 Seventh Avenue
New York, NY 10001