• <span class="myriad">Work_Coverys1</span>
  • <span class="myriad">Work_Coverys2</span>
  • <span class="myriad">Work_Coverys3</span>

Rebrand the combined company of merged medical
malpractice underwriters ProMutual Group and
Fincor Holdings to reflect its expanded size and
geographic scope while maintaining the reputation
of market leadership.
Kass Uehling developed the name Coverys to identify
this leader in the highly fragmented category. Derived
from the word coverage, this coined name has the
appropriate semantic association as well as strong
memorability. We also developed an elegant
brandmark along with other core design elements
to clearly differentiate the company visually and
verbally in the marketplace.
Kass Uehling
333 Seventh Avenue
New York, NY 10001