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Harleysville

Challenge
Following several acquisitions, Harleysville Group, a premiere regional property and casualty underwriter, needed to rationalize a collection of disparate identities while preserving valuable local ties.
Solution
Kass Uehling recommended retaining the Harleysville name and positioning the company, through design, as the archetype Heartland carrier. We then developed a new corporate identity, design system and website.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001