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Merrill Lynch

Challenge
Merrill Lynch needed a brand identity for its highly successful Cash Management Account product to facilitate expansion into new market segments.
Solution
Kass Uehling developed a dynamic brandmark for the services communicative name that gave the "CMA" letters distinction and maintained a visual link to the famous Merrill Lynch bull symbol. It was highlighted throughout all communications.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001