• <span class="myriad"></span>
Merrill Lynch

Merrill Lynch needed a brand identity for its highly successful Cash Management Account product to facilitate expansion into new market segments.
Kass Uehling developed a dynamic brandmark for the services communicative name that gave the "CMA" letters distinction and maintained a visual link to the famous Merrill Lynch bull symbol. It was highlighted throughout all communications.
Kass Uehling
333 Seventh Avenue
New York, NY 10001