• <span class="myriad">Work_Oncor_3</span>
  • <span class="myriad">Work_Oncor_2</span>
  • <span class="myriad">Work_Oncor_1</span>

When TXU Corporation separated their regulated distribution assets into a new business unit, they needed a brand that would effectively communicate the value proposition of repeat performance in superior gas and electric delivery.
Kass Uehling created the name, Oncor, and developed
a visual identity and comprehensive design system
for application to all media. We also designed a
powerful digital brand management platform that
serves both as standards manual and synthesizer
of brand elements for the production of
communications materials.
Kass Uehling
333 Seventh Avenue
New York, NY 10001