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Oncor

Challenge
When TXU Corporation separated their regulated distribution assets into a new business unit, they needed a brand that would effectively communicate the value proposition of repeat performance in superior gas and electric delivery.
Solution
Kass Uehling created the name, Oncor, and developed
a visual identity and comprehensive design system
for application to all media. We also designed a
powerful digital brand management platform that
serves both as standards manual and synthesizer
of brand elements for the production of
communications materials.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001