Challenge
Following years of successful growth and expansion,
Texas Utility Company needed to reposition and unify
its many affiliates under a single brand.

Solution
Kass Uehling developed a comprehensive brand
architecture for the new name, TXU, and created
a dramatic new visual identity that uses a compound
signature to link the TXU name to a strong starburst
symbol. We then translated the design to all
communications and an online manual.