• <span class="myriad">Work_TXU4</span>
  • <span class="myriad">Work_TXU3</span>
  • <span class="myriad">Work_TXU2</span>
  • <span class="myriad">Work_TXU1</span>
TXU

Challenge
Following years of successful growth and expansion,
Texas Utility Company needed to reposition and unify
its many affiliates under a single brand.
Solution
Kass Uehling developed a comprehensive brand
architecture for the new name, TXU, and created
a dramatic new visual identity that uses a compound
signature to link the TXU name to a strong starburst
symbol. We then translated the design to all
communications and an online manual.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001