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Cleco

Challenge
Reposition Central Louisiana Electric Company,
a regional, low-cost producer and distributor of
energy services, to meet the challenges presented
by deregulation.
Solution
We create a new brand identity based on the "street
name", CLECO, with a contemporary, customer -
friendly identifier and supporting design system to
effectively communicate the company's strengths to
its customers.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001