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Vectren

Challenge
The merger of Indiana Energy with SIGCORP and the gas component of Dayton Power & Light created the need for an appropriate name and visual identity for the new enterprise.
Solution
Kass Uehling created the name, Vectren, to signal a new 'strategic vector', along with a distinctive and dynamic corporate identifier that was adopted systematically throughout the company's communications.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001