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Questar Corporation needed to better identify its lines of business, particularly the chief operating unit, Mountain Fuel Gas Company, as well as to take advantage of the marketing synergies and strength that would come from a unified and systematized brand.
Kass Uehling provided in-depth strategic planning to identify this path, developed the nomenclature system that integrated all business units under the Questar master brand and developed a streamlined, contemporary corporate identity that was applied to the entire enterprise.
Kass Uehling
333 Seventh Avenue
New York, NY 10001