• <span class="myriad">Work_ComEd1</span>
  • <span class="myriad">Work_ComEd2</span>
ComEd

Challenge
Commonwealth Edison Company needed to strengthen its customer franchise and upgrade visibility and stature with its many publics.
Solution
Kass Uehling developed a comprehensive repositioning strategy that entailed formalizing the street name, ComEd, to be the communicative name and creating a memorable user-friendly logotype that was applied to all communications media.
Back
Kass Uehling
333 Seventh Avenue
New York, NY 10001