• <span class="myriad">Work_McGladrey4</span>
  • <span class="myriad">Work_McGladrey3</span>
  • <span class="myriad">Work_McGladrey2</span>
  • <span class="myriad">Work_McGladrey1</span>

Because of extremely low brand awareness in the marketplace, RSM McGladrey, one of the nations largest tax and consulting firms, and their assurance partner firm McGladrey & Pullen, were unable to grow.
Move to single unifying name, McGladrey, which is used as a master brand for both firms. Kass Uehling developed the identity system and comprehensive guidelines to support the new brand in all marketing and business communications.
Kass Uehling
333 Seventh Avenue
New York, NY 10001