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Advantek

Challenge
Wisconsin machine tool manufacturer, Giddings & Lewis, needed a brand name, logo and marketing material before launching their new subsidiary. It would offer a wide range of crossbrand machine tool maintenance and equipment services.
Solution
After a brief but intensive analysis of their marketing strategy, Kass Uehling created the name Advantek. We then developed a distinctive visual identity, website and sales literature to support the company's marketing program.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001