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Amerisource Bergen

Challenge
The merger of AmeriSource Health and Bergen
Brunswig into AmerisourceBergen required a global
reorganization and unification of the corporation's
business units and product lines into one family.
Solution
Kass Uehling developed a brand architecture
system and created a new marketing signature that
features a distinctive symbol designed to represent
the company's single source approach as well as
its 'outside the box' thinking, along with media
systems for all communications and a specific
standards guide.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001