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Buck Consultants

Buck Consultants, the human resources consultancy
formed by the merger of three firms founded
by pioneering actuary George B. Buck, required
a unifying and distinctive visual identity to support
the name change.
Kass Uehling first created an elegant, memorable
brand identity. As the agency of record, we next
developed a comprehensive advertising
announcement campaign. This introduced the
firm's new name, positioned it for future growth
and communicated the broader range of services
Buck Consultants offered.
Kass Uehling
333 Seventh Avenue
New York, NY 10001