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Buck Consultants

Challenge
Buck Consultants, the human resources consultancy
formed by the merger of three firms founded
by pioneering actuary George B. Buck, required
a unifying and distinctive visual identity to support
the name change.
Solution
Kass Uehling first created an elegant, memorable
brand identity. As the agency of record, we next
developed a comprehensive advertising
announcement campaign. This introduced the
firm's new name, positioned it for future growth
and communicated the broader range of services
Buck Consultants offered.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001