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Mazur Carp

Challenge
Following the addition of a fourth partner to
the firm's name and anticipating more in the
future, Mazur, Carp, Rubin & Schulman's legal
name and the existing identifier became too long
for everyday communications.
Solution
Kass Uehling recommended shortening the
communicative name to Mazur Carp and
designed a new identity that, in its classic
simplicity, both signals change and reflects the
firm's heritage and personality.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001