• <span class="myriad">Work_Convergys3</span>
  • <span class="myriad">Work_Convergys2</span>
  • <span class="myriad">Work_Convergys1</span>
Convergys

Challenge
Cincinnati Bell needed to identify a new corporation
formed from the spin-off of two subsidiaries to
gain appropriate valuation of the company from
Wall Street.
Solution
Kass Uehling created the new name, Convergys,
which suggests the convergence of two, as well as
the accompanying, distinctive visual identity.
Back
Kass Uehling
333 Seventh Avenue
New York, NY 10001