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Oshkosh

Challenge
In order to compete more effectively against strong manufacturers in new global markets, Oshkosh Corporation required a total head to-toe redesign of its Airport Rescue and Fire Fighting (ARFF) vehicle, the Striker, whose engineering, styling, ergonomics and brand identity had not been altered in a decade.
Solution
In close consultation with Oshkoshs engineering and manufacturing divisions, Kass Uehling provided creative expertise in both industrial design and branding. The new vehicle embodies cutting-edge styling and ergonomics and introduces an updated, redesigned logo that better reflects the brands positioning and advantages.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001