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Walbridge

Challenge
How could this top-50 construction firm simplify its brand architecture while updating its marketing communications to support future growth?
Solution
We initially recommended simplifying their name
from Walbridge Aldinger to Walbridge. Next,
we developed a new visual identity, a modern
rendition of their traditional globe symbol. Finally,
we applied the symbol and name to their entire
communications infrastructure.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001