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Albany International

Challenge
When Albany International, already the global leader
in producing custom-designed fabrics and belts
essential in the manufacture of paper and paperboard
wanted to expand into growth businesses, it needed
to update the company's logo and brand architecture.
Solution
Kass Uehling recommended a masterbrand strategy
built around a strong, contemporary identifier.
We created the new Albany International wordmark,
which became the core identity for all future
communications material. Kass Uehling followed
this with a new design system and global
brand guidelines.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001