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Chesapeake

Challenge
Chesapeake Corporation, a premier international
supplier of specialty paperboard and plastic
packaging products needed to update its brand
to stay fresh and current.
Solution
Kass Uehling developed an evolutionary brand
update that retained positive and environmental
attributes of the previous signature and then created
a unified visual identity system and brand guidelines.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001