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Clarion

Challenge
Hazard Communications Systems, HCS, needed a name that more precisely conveyed its mission of providing safety signs, labels and marking systems and that pulled it out of the realm of alphabet soup.
Solution
Kass Uehling developed a new name, Clarion, meaning loud and clear, and then created a distinctive visual identity for it which was translated systematically through all corporate and marketing communications.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001