• <span class="myriad"></span>
Cameron

Challenge
Following a significant divestiture of its petroleum and industrial equipment businesses, Cooper Industries created Cameron Internationaland needed an appropriate positioning and new brand to support increasing shareholder value.
Solution
Kass Uehling, who had created the original Cooper Industries corporate identity, developed an effective branding system based on a twin C monogram that suggests a precision steel component typical of the products made by this company.
Back
Kass Uehling
333 Seventh Avenue
New York, NY 10001