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Federal-Mogul

Challenge
Federal-Mogul Corporation needed to revitalize its somewhat old-fashioned identity to give a higher quality impression in an evolutionary rather than radical way.
Solution
Kass Uehling strengthened the corporate signature, giving a bolder and more contemporary appearance without losing the equity in the trademark, and developed a coordinated design system as well as brand standards.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001