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Cooper Industries

Cooper Industries, while a leader in its branded businesses, faced anonymity as a corporation as well as confusion from the existence of other Cooper-named companies.
Kass Uehling conducted a thorough diagnosis of Coopers identification practices and developed a strategy to increase visibility. We then created a distinctive presentation of the Cooper name, a flexible nomenclature and design system and a plan to translate the identity to all communications materials.
Kass Uehling
333 Seventh Avenue
New York, NY 10001