• <span class="myriad">Work_NorfolkSouthern2</span>
  • <span class="myriad">Work_NorfolkSouthern1</span>
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Norfolk Southern

Challenge
Norfolk Southern management wanted to improve the successful corporate identity created by Kass Uehling following the merger of Norfolk & Western Railroad with Southern Railway to incorporate their widely recognized Thoroughbred advertising symbol.
Solution
Kass Uehling upgraded the identifier to include the horse icon and created internal communications materials to assist in unifying employee cultures.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001