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Grinnell College

Challenge
Academically, Grinnell College is nationally recognized as a leading undergraduate institution. But their visual identity and communications practices had not kept pace with their educational leadership.
Solution
After a brief but intensive discovery phase, Kass Uehling developed a new logo -a contemporary rendition of the Grinnell name and traditional leaf graphic. We then designed all high-visibility communications from signage to recruiting literature.
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Kass Uehling
333 Seventh Avenue
New York, NY 10001