Challenge
Buck Consultants, the human resources consultancy formed by the merger of three firms founded by pioneering actuary George B. Buck, required a unifying and distinctive visual identity to support the name chang
Buck Consultants
Services
Solution
Kass Uehling first created an elegant, memorable brand identity. As the agency of record, we next developed a comprehensive advertising announcement campaign. This introduced the firm’s new name, positioned it for future growth and communicated the broader range of services Buck Consultants offered.