Kass Uehling was an independent, full-service creative and consulting firm specializing in corporate branding and strategic communications planning. The firm was formed in 1972 by respected industry professionals who continued to lead the firm on a day-to-day basis, ensuring clients access to their invaluable experience in successfully resolving a wide range of branding and communication challenges.
Branding is how a corporation communicates who it is and what it does to key audiences. It’s more than a snapshot in time; it’s a streaming video that’s played out daily in every interface with your customer base, employees, shareholders and other stakeholders. It’s the sum total of your company’s values. A brand is strong when those values connect with your key audiences throughconsistent, predictable performance, quality products and unparalleled service.
A strong brand inspires employees, builds customer trust and loyalty, contributes to growth and impacts your bottom line.
At Kass Uehling, we offered creative solutions, based on knowledge and understanding of our client’s business environment, that embrace both visual and verbal expression in ways that support a credible narrative for its key audiences. We created distinctive brand identities for established Fortune 500 companies, helped name and brand start-up companies for their entry into the marketplace, branded new products and services and provided creative design and writing services in print and online media to support short and long-term marketing goals. The result: stronger brands that help build a sharper differentiation in today’s global marketplace.
