Challenge
When TXU Corporation separated their regulated distribution assets into a new business unit, they needed a brand that would effectively communicate the value proposition of repeat performance in superior gas and electric delivery.
Oncor
Energy
Solution
Kass Uehling created the name, Oncor, and developed a visual identity and comprehensive design system for application to all media. We also designed a powerful digital brand management platform that serves both as standards manual and synthesizer of brand elements for the production of communications materials.