Capabilities

Successful brands are built on successful strategies. At Kass Uehling, we began a discovery process to identify those qualities, attributes and values that made your company different, better and define its unique brand position. Based on our findings, we might suggest creating a new brand, refreshing a mature one, or simply doing a better job communicating your brand promise. The resulting recommendations would provide a roadmap to reach your business goals.

The universe of available names is shrinking as companies and enterprises in our global marketplace trademark more and more alternatives. Kass Uehling linguistic and naming experts created names, whether new or a variation of an existing name, that attract attention; names that are memorable; names that say who you are simply and directly; names that would be understood in a global context; and most importantly, names that you can own.

Our designers created a unique visual persona for your name, giving it visual presence and excitement. They explored existing fonts, or created an original one, added a symbol or graphic accent, and select a color palette that would be integral to your brand in the way that Coke is red and IBM is blue. They made your brand visually distinctive so it stands out from the competition.

These names and logos must also be incorporated into a comprehensive design system that unifies the entire organization. We established the brand architecture that integrates subsidiaries, new products and future acquisitions. We then applied your brand identity to all high-visibility communications: business papers, signage, vehicles, apparel, advertising, websites, marketing collateral and trade exhibits. The result was a unified design system that assures a consistent visual and verbal brand message in your marketplace.

With the in-depth understanding of your brand, we were in a position to develop strategically based marketing materials that reflect your brand position and communicate it with a strong brand voice. This service would be part of a brand development program, or a stand-alone project. Either way, our designers, writers and production team would create a single brochure or an integrated communications campaign, including marketing literature, website, packaging, tradeshow exhibits and B2B and corporate advertising that help build brand awareness and sales.

The Internet is now the single most important and efficient way of reaching audiences around the globe. Kass Uehling harnessed our strategic and creative thinking and years of technical experience to optimize your brand visibility online. Creating an effective website is not simply about putting content online. It is about designing a seamless and intuitive user experience that informs visitors and rallies them to action. Kass Uehling blended branding, marketing, writing, design and technology to deliver state-of-the art sites that strengthen your brand. Our solutions attract visitors, open new channels for communication, content distribution and online commerce that extends the power of your brand to a worldwide audience.

Establishing and protecting a strong brand requires consistent and accurate presentation of its elements across all media. To accomplish this your brand needs explicit, easy to understand user guidelines that will sustain its value and integrity over time. Kass Uehling helped meet this challenge by providing a range of online guidelines to standardize and streamline brand management decisions. These custom solutions govern all the uses and applications of the brand and provide secure, round-the-clock accessibility to all of its assets, such as logos, templates and brand standards for all media.