When Albany International, already the global leader in producing custom-designed fabrics and belts essential in the manufacture of paper and paperboard wanted to expand into growth businesses, it needed to update the company’s logo and brand architecture.
Kass Uehling recommended a masterbrand strategy built around a strong, contemporary identifier. We created the new Albany International wordmark, which became the core identity for all future communications material. Kass Uehling followed this with a new design system and global brand guidelines.
