Challenge
The merger of AmeriSource Health and Bergen Brunswig into AmerisourceBergen required a global reorganization and unification of the corporation’s business units and product lines into one family.
Amerisource Bergen
Services
Solution
Kass Uehling developed a brand architecture system and created a new marketing signature that features a distinctive symbol designed to represent the company’s single source approach as well as its ‘outside the box’ thinking, along with media systems for all communications and a specific standards guide.