Challenge
Hazard Communications Systems, HCS, needed a name that more precisely conveyed its mission of providing safety signs, labels and marking systems and that pulled it out of the realm of alphabet soup.
Hazard Communications Systems, HCS, needed a name that more precisely conveyed its mission of providing safety signs, labels and marking systems and that pulled it out of the realm of alphabet soup.
Kass Uehling developed a new name, Clarion, meaning loud and clear, and then created a distinctive visual identity for it which was translated systematically through all corporate and marketing communications.