Challenge
Rebrand the combined company of merged medical malpractice underwriters ProMutual Group and Fincor Holdings to reflect its expanded size and geographic scope while maintaining the reputation of market leadership.
Coverys
Financial
Solution
Kass Uehling developed the name Coverys to identify this leader in the highly fragmented category. Derived from the word coverage, this coined name has the appropriate semantic association as well as strong memorability. We also developed an elegant brandmark along with other core design elements to clearly differentiate the company visually and verbally in the marketplace.