Challenge
The creation of Exelon from the merger of Commonwealth Edison and PECO Energy created the need for an effective new corporate brand.
The creation of Exelon from the merger of Commonwealth Edison and PECO Energy created the need for an effective new corporate brand.
Kass Uehling, which had previously assisted both companies in their identity programs, developed the comprehensive Exelon corporate identity system that positions the new enterprise beyond a traditional utility to an innovative, multiple service provider.