Challenge
Federal-Mogul Corporation needed to revitalize its somewhat old-fashioned identity to give a higher quality impression in an evolutionary rather than radical way.
Federal-Mogul Corporation needed to revitalize its somewhat old-fashioned identity to give a higher quality impression in an evolutionary rather than radical way.
Kass Uehling strengthened the corporate signature, giving a bolder and more contemporary appearance without losing the equity in the trademark, and developed a coordinated design system as well as brand standards.