Challenge
Following several acquisitions, Harleysville Group, a premiere regional property and casualty underwriter, needed to rationalize a collection of disparate identities while preserving valuable local ties.
Following several acquisitions, Harleysville Group, a premiere regional property and casualty underwriter, needed to rationalize a collection of disparate identities while preserving valuable local ties.
Kass Uehling recommended retaining the Harleysville name and positioning the company, through design, as the archetype Heartland carrier. We then developed a new corporate identity, design system and website.