Challenge
Koppers Industries’ growth into a global leader generated the need for a corporate brand that reflected its stature and scope.
Koppers Industries’ growth into a global leader generated the need for a corporate brand that reflected its stature and scope.
Kass Uehling designed a new, dynamic and memorable corporate identity that successfully projects a future orientation and creates a unifying focus to meld acquisitions into a one-company mentality while enhancing all marketing and communications activities.