Challenge
Because of extremely low brand awareness in the marketplace, RSM McGladrey, one of the nations largest tax and consulting firms, and their assurance partner firm McGladrey & Pullen, were unable to grow.
Because of extremely low brand awareness in the marketplace, RSM McGladrey, one of the nations largest tax and consulting firms, and their assurance partner firm McGladrey & Pullen, were unable to grow.
Move to single unifying name, McGladrey, which is used as a master brand for both firms. Kass Uehling developed the identity system and comprehensive guidelines to support the new brand in all marketing and business communications.