Challenge
Since the industrial components made by Parker-Hannifin disappear into customers massive power systems, the corporation itself was unknown and needed greater visibility with both customers and the financial community.
Parker Hannifin
Industrial
Solution
Kass Uehling recommended simplifying and personalizing the communicative name to simply Parker and designed a distinctive wordmark. We then created branding architecture for the product line to streamline communications with financial analysts and carry the new identity into all situations.