Challenge
Albuquerque National Bank needed a more contemporary marketing identity to support its growth plans and differentiate it from the expanding competition in the Southwest market.
Albuquerque National Bank needed a more contemporary marketing identity to support its growth plans and differentiate it from the expanding competition in the Southwest market.
Kass Uehling created a unique and memorable logotype for the new Sunwest name that dynamically positions the bank while capturing the vibrant nature of the region.