Challenge
To market its innovative software which completes wireless credit card transactions – at restaurants, in taxis – virtually anywhere, they needed a brand identity and information package that would get them to market quickly.
To market its innovative software which completes wireless credit card transactions – at restaurants, in taxis – virtually anywhere, they needed a brand identity and information package that would get them to market quickly.
After developing a new name, Synapse, and logo, we designed a modular sales kit with informational inserts matched in look and feel to Synapse’s persona and marketplace.