Challenge
The merger of Indiana Energy with SIGCORP and the gas component of Dayton Power & Light created the need for an appropriate name and visual identity for the new enterprise.
The merger of Indiana Energy with SIGCORP and the gas component of Dayton Power & Light created the need for an appropriate name and visual identity for the new enterprise.
Kass Uehling created the name, Vectren, to signal a new ‘strategic vector’, along with a distinctive and dynamic corporate identifier that was adopted systematically throughout the company’s communications.