Challenge
How could this top-50 construction firm simplify its brand architecture while updating its marketing communications to support future growth?
How could this top-50 construction firm simplify its brand architecture while updating its marketing communications to support future growth?
We initially recommended simplifying their name from Walbridge Aldinger to Walbridge. Next, we developed a new visual identity, a modern rendition of their traditional globe symbol. Finally, we applied the symbol and name to their entire communications infrastructure.